Strategy

Copenhagen Future Days

In June, Katri and Katja attended Copenhagen Future Days, joining designers, futurists, researchers and practitioners in conversations about the forces shaping the future. For us, one of the most valuable aspects of the event was its multidisciplinary perspective. Understanding the future requires more than following individual trends—it calls for connecting insights from technology, society, culture […]

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Spring Internship at Grip

This spring, we had the pleasure of welcoming Siiri to Grip as an intern. During her internship, Siiri contributed to a wide range of projects, supporting sales, marketing, communications and the development of our visual identity. She also became an active part of our weekly team discussions and everyday work. It has been a pleasure

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Sharing Ideas Across Universities and Executive Education

Throughout the spring, Katja had the opportunity to contribute to several university courses and executive education programmes at Aalto University, the University of Vaasa and the Executive Internationalisation Programme (Ylimmän Johdon Kansainvälistymisohjelma, YJK). The sessions explored topics including strategic foresight, strategic investment decision-making and strategic performance measurement, bringing together master’s students, executives and board members

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What Really Needs Updating in a Strategy?

When organisations revisit their strategy, the discussion often focuses on objectives, strategic priorities, initiatives or performance metrics. All of these matter. Yet one question is asked far less often: what is it about our strategy that actually needs to change? The answer is not as straightforward as it may first appear.  Strategy does not begin

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Executive Incentive System Design for KCL

Grip Strategy supported KCL in developing an executive incentive system that aligns leadership incentives with the company’s and its business areas’ strategic objectives. The aim was to create a clear and motivating structure that supports effective leadership of each business area while strengthening overall strategic alignment and commitment within the executive team. The work started

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Good Strategy Is Rare — Because Clear Thinking Is Hard

Much has been written about the increasing volatility and complexity of the business environment — and for good reason. They make strategic work more demanding. Whether the challenge stems from volatility, uncertainty or deeper structural complexity, the implication is the same: good strategy depends on clear, disciplined thinking. It requires judgement, focus and the ability to make

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Strategy at the Intersection of Markets and States

Much of today’s strategic discussion is framed around uncertainty. Geopolitics, supply chain disruptions, trade tensions and regulation are often treated as volatile forces that make long-term planning increasingly difficult. Yet this framing misses something important. While short-term developments are hard to predict, the broader direction of change is becoming clearer. Economic activity is increasingly shaped

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Rumelt: What is the difference between good and bad strategy and why it matters?

This book addresses a fundamental question: Why is so much strategy ineffective, and what distinguishes good strategy from bad strategy? Rumelt argues that bad strategy is not the absence of strategy, but the presence of superficial substitutes for it—such as vague ambitions, buzzwords, growth targets, and overly complex frameworks that avoid hard choices. According to the

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